Digital Wins & Measurable Magic
(aka the page where I shamelessly brag… with data to back it up)
I like data almost as much as I like clean content. This page is a snapshot of what I’ve done, what I’ve improved, and the digital systems I’ve built, all backed by measurable results. Think of it as the proof behind the strategy, creativity, and late-night problem-solving.
From Chaos to Clicks
I love turning messy, unwieldy websites into organized, user-friendly experiences that actually work. I have…
Launched nearly 50 university subsites, improving conversion clicks by up to 22% (because yes, people actually found what they were looking for).
Directed website relaunches that slashed accessibility issues by 97% and SEO errors by 99% making sites compliant, usable, and way less stressful for users.
Boosted search rankings by up to 100 positions through on-page SEO, keyword strategy, and ongoing performance tracking.
Led large-scale content audits, identifying gaps and opportunities that made websites easier to navigate and more impactful.
People, Processes, and Projects
Metrics matter, but people matter more. I’ve led teams and networks that make digital work feel less like chaos and more like collaboration. Currently, I…
Manage and mentor a team of content creators, helping them grow professionally while keeping projects on track.
Run the Web Ambassadors Network, streamlining processes, updating trainings, and redefining reporting lines so content is accessible, accountable, and owned by the people who actually know it best.
Oversee the university’s flagship e-newsletter, reaching 71,000+ students, faculty, and alumni every week.
Driving Engagement with Strategy
I’m obsessed with strategy that actually moves the needle, not just what looks good on a slide.
Built 70+ SEO-optimized landing pages for undergraduate programs, increasing visibility and engagement for prospective students.
Helped faculty and staff turn their subject-matter expertise into content that works online, bridging the gap between their knowledge and the web team’s focus on accessibility, clarity, and recruitment impact.
Implemented analytics-driven content strategy, turning raw data into actionable insights for continuous improvement.
The Quirky Yet Important Stuff
Because who doesn’t like a few fun wins?
Pivoted my career fully online in March 2020, right as the world shut down, proving adaptability under pressure.
Received two promotions in under two years, rising from part-time web writer → Digital Content Strategist → Assistant Director.
Earned a CASE Circle of Excellence Award for a successful website relaunch and multi-channel content strategy. Basically, the Oscars for higher ed marketing.
Curious About the Details?
Metrics are fun, but they don’t tell the whole story. If you want to hear how I make digital experiences accessible, human, and a little more enjoyable (or just want to swap stories about projects gone sideways) reach out. I promise I don’t bite.