The Resume, Minus the Boring Bits

A quick snapshot of what I’ve done so far:

• Currently leading the migration of 150 university websites from Drupal 7 to Drupal 10, with 49 sites launched and 50 in active production

• Delivered website relaunches that cut accessibility issues by 97% and SEO errors by 99%

• Boosted search rankings by up to 100 positions through SEO and content optimization

• Led Web Ambassadors Network made of hundreds of cross-functional members, optimizing processes, training, and accountability

• Earned a CASE Circle of Excellence Award for a successful multi-channel content strategy

Read my full brag sheet »

Assistant Director of Digital Strategy | Office of Communications & Marketing, University of Louisiana at Lafayette | Sept 2023 – Present

• Lead migration of 150 university websites from Drupal 7 to Drupal 10, with 50 sites launched and 50 in active production, driving consistent branding, improved navigation, and a 22% increase in CTR

• Oversee university-wide digital transformation, coordinating cross-functional stakeholders, content creators, and Web Ambassadors to execute migration at scale

• Direct large-scale content and accessibility audits, leveraging analytics and WCAG standards to prioritize updates that strengthen compliance, usability, and search visibility

• Manage and mentor a team of content creators, contributing to hiring, reviewing deliverables, and upholding institutional standards

Digital Content Strategist | Office of Communications & Marketing, University of Louisiana at Lafayette | July 2022 – Sept 2023

• Led SEO optimization and content strategy for university websites, conducting audits and implementing improvements that enhanced performance and user experience

• Directed digital governance for the university's website and a network of 200+ Web Ambassadors, providing training and change management support to ensure consistent, compliant content across departments

• Extended content governance and standards to internal platforms including intranet migration and mobile app deployment

Web Content Writer | Office of Communications & Marketing, University of Louisiana at Lafayette | March 2020 – July 2022

• Created foundational content for the migration of Louisiana.edu from Drupal 7 to Drupal 10, producing 70 recruitment landing pages and 80+ student and alumni feature spotlights

• Collaborated across academic departments to ensure content consistency and brand alignment throughout the platform transition

Digital Strategy & Content: SEO, content audits, editorial planning, content governance, UX

Analytics & Reporting: GA4, GSC, BrightEdge, SiteImprove, email marketing platforms

Web & Creative Tools: CMSs, social scheduling platforms, graphic design basics

Leadership & Collaboration: Project management, cross-functional coordination, mentoring, training

Quirky Extras: Creative writing, bookbinding, woodworking, general curiosity-driven skill collection

MBA, University of Louisiana at Lafayette, 2019

BA in Mass Communication: Advertising, University of Louisiana at Lafayette, 2015

• CASE Circle of Excellence Award — For successful website relaunch and multi-channel content strategy

• Plus people tend to think I’m pretty cool.

A little bit of everything else I’ve picked up along the way from internships to retail, and a few creative detours.

• Contributed to local campaigns for EatLafayette and ShopLafayette

• Gained hands-on experience in social media content creation, editing, and scheduling for small businesses, local campaigns, and university departments

• Designed book layouts for three editions of the university’s student publication

• Published one of my short stories published in said student publication

• Developed foundational skills in customer service, communication, and problem-solving through retail experience, skills that translate directly into client-facing and team-oriented digital projects