The Resume, Minus the Boring Bits

Digital Experience Strategist connecting purpose, accessibility, and performance to create human-centered digital experiences. I help organizations take messy, complex content and turn it into something people actually want to use while keeping strategy, metrics, and a little bit of personality in the mix.

  • A quick snapshot of what I’ve done so far:

    • Launched 44+ university subsites, improving conversion clicks by 22%

    • Directed website relaunches that cut accessibility issues by 97% and SEO errors by 99%

    • Boosted search rankings by up to 100 positions through SEO and content optimization

    • Led Web Ambassadors Network made of hundreds of cross-functional members, optimizing processes, training, and accountability

    • Managed a flagship university e-newsletter reaching 71,000+ students, faculty, and alumni

    • Earned a CASE Circle of Excellence Award for a successful multi-channel content strategy

    Read my full brag sheet »

  • Assistant Director of Digital Strategy at UL Lafayette | Sept 2023 – Present

    • Lead digital content strategy across website, newsletter, and Web Ambassador Network

    • Launch subsites and oversee accessibility and SEO improvements, driving measurable engagement

    • Manage and mentor content creators, supporting team growth and project quality

    • Oversee web processes, reporting lines, and training for improved accountability

    Digital Content Strategist at UL Lafayette | July 2022 – Sept 2023

    • Led SEO optimization and content strategy for university websites

    • Directed digital governance and training for Web Ambassadors

    • Managed flagship e-newsletter reaching 71,000+ readers

    Web Content Writer at UL Lafayette | March 2020 – July 2022

    • Supported university transition to new digital platform

    • Produced content for 70+ undergraduate program pages

    • Conducted 80+ student and alumni interviews for feature spotlights

  • Digital Strategy & Content: SEO, content audits, editorial planning, content governance, UX

    Analytics & Reporting: GA4, GSC, BrightEdge, SiteImprove, email marketing platforms

    Web & Creative Tools: CMSs, social scheduling platforms, graphic design basics

    Leadership & Collaboration: Project management, cross-functional coordination, mentoring, training

    Quirky Extras: Creative writing, bookbinding, woodworking, general curiosity-driven skill collection

  • MBA, University of Louisiana at Lafayette, 2019

    BA in Mass Communication: Advertising, University of Louisiana at Lafayette, 2015

    • CASE Circle of Excellence Award — For successful website relaunch and multi-channel content strategy

    • Plus people tend to think I’m pretty cool.

  • A little bit of everything else I’ve picked up along the way from internships to retail, and a few creative detours.

    • Contributed to local campaigns for EatLafayette and ShopLafayette

    • Gained hands-on experience in social media content creation, editing, and scheduling for small businesses, local campaigns, and university departments

    • Designed book layouts for three editions of the university’s student publication

    • Published one of my short stories published in said student publication

    • Developed foundational skills in customer service, communication, and problem-solving through retail experience, skills that translate directly into client-facing and team-oriented digital projects

Do you love me yet? Then let's chat!