The Resume, Minus the Boring Bits
Digital Content Strategist with 6+ years leading large-scale web transformation at a major research university. I turn complex digital ecosystems into consistent, accessible, and high-performing experiences… one site launch at a time.
Want to see the work behind the strategy? Browse my portfolio »
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A quick snapshot of what I’ve done so far:
Leading the migration of 150 university websites from Drupal 7 to Drupal 10, with 50 sites launched and 50 in active production
Delivered website relaunches that cut accessibility issues by 97% and SEO errors by 99%
Boosted search rankings by up to 100 positions through keyword research, on-page SEO, and performance tracking
Directed a university-wide Web Ambassador Network of 200+ cross-functional content managers
Earned a CASE Circle of Excellence Award for digital content strategy, UX improvements, and multi-channel marketing
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Assistant Director of Digital Strategy | Office of Communications & Marketing, University of Louisiana at Lafayette | Sept 2023 – Present
Lead migration of 150 university websites from Drupal 7 to Drupal 10, with 50 sites launched and 50 in active production, driving consistent branding, improved navigation, and a 22% increase in CTR
Oversee university-wide digital transformation, coordinating cross-functional stakeholders, content creators, and Web Ambassadors to execute migration at scale
Direct large-scale content and accessibility audits, leveraging analytics and WCAG standards to prioritize updates that strengthen compliance, usability, and search visibility
Manage and mentor a team of content creators, contributing to hiring, reviewing deliverables, and upholding institutional standards
Digital Content Strategist | Office of Communications & Marketing, University of Louisiana at Lafayette | July 2022 – Sept 2023
Led SEO optimization and content strategy for university websites, conducting audits and implementing improvements that enhanced performance and user experience
Directed digital governance for the university's website and a network of 200+ Web Ambassadors, providing training and change management support to ensure consistent, compliant content across departments
Extended content governance and standards to internal platforms including intranet migration and mobile app deployment
Web Content Writer | Office of Communications & Marketing, University of Louisiana at Lafayette | March 2020 – July 2022
Created foundational content for the migration of Louisiana.edu from Drupal 7 to Drupal 10, producing 70 recruitment landing pages and 80+ student and alumni feature spotlights
Collaborated across academic departments to ensure content consistency and brand alignment throughout the platform transition
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CMS: Drupal (7, 10), WordPress, Squarespace, Wix
SEO & Analytics: Google Analytics 4, Google Search Console, SEMrush, Ahrefs, BrightEdge
Accessibility: Siteimprove
Project Management & Productivity: Airtable, Notion, Microsoft 365, Adobe Suite, Canva
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MBA, University of Louisiana at Lafayette, 2019
BA in Mass Communication: Advertising, University of Louisiana at Lafayette, 2015
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CASE Circle of Excellence Award — For successful website relaunch and multi-channel content strategy
Plus people tend to think I’m pretty cool.
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A little bit of everything else I’ve picked up along the way from internships to retail, and a few creative detours.
Contributed to local campaigns for EatLafayette and ShopLafayette
Gained hands-on experience in social media content creation, editing, and scheduling for small businesses, local campaigns, and university departments
Designed book layouts for three editions of the university’s student publication
Published one of my short stories published in said student publication
Developed foundational skills in customer service, communication, and problem-solving through retail experience, skills that translate directly into client-facing and team-oriented digital projects