More about little ol’ me

The Elevator Pitch

I make the internet a little more human.

I build digital experiences that connect purpose, accessibility, and performance because good content isn’t just what you say, it’s how you make people feel when they find it.

The Long Campus Walk

I’ve been part of the University of Louisiana at Lafayette ecosystem for over 13 years: first as an undergrad, then a grad student, then a part-time web writer, and now as Assistant Director of Digital Strategy.

Basically, I never left. I just kept leveling up.

In that time, I’ve helped implement a full website redesign, launched nearly 50 subsites (so far), and guided a network of hundreds of Web Ambassadors to create consistent, accessible, and engaging digital experiences across campus.

The Local Roots

Before higher ed, I worked on two local campaigns: EatLafayette and ShopLafayette. These campaigns helped small businesses tell their stories online before it was trendy. That experience grounded me in what still drives my work today: helping real people and organizations thrive through clear strategy and thoughtful storytelling.

The Strategist Who Never Stops Learning

Every year, I seem to pick up a new professional skill (and about five personal ones, thanks to an incurable case of curiosity). I’ve become fluent in SEO, analytics, accessibility, UX, and web governance. All because I like making things work better.

Fast learner, faster implementer. That’s kind of my thing.

The Creative Side Quest

When I’m not optimizing digital ecosystems, I’m dreaming up entirely new ones. I write fantasy and science fiction in my spare time and plan to publish a novel (or two… or three…) someday. I also collect, read, and rebind books, because yes, I’m that kind of book person.

The Human Stuff

I’m fueled by coffee, creativity, and a toddler who thinks sleep is optional. My two cats occasionally join meetings (one’s a retired album cover model with diabetes, and frankly, he’s earned the right).

My hair color changes less often these days as I’m letting the (premature!) gray do its thing, but my curiosity and drive definitely haven’t faded.

The Through Line

Whether it’s a local business, a university, or a global brand, my work is about connecting purpose to people through content that’s clear, accessible, and human.

If it helps someone feel seen, understood, or inspired to act, then I’ve done my job.