Work
A portfolio of digital strategy, content systems, and web transformation projects.
By the Numbers
These aren't aspirational metrics. They're the outcomes of six years of strategy, governance, and hands-on execution at enterprise scale.
150
Websites in Scope
97%
Reduction in accessibility issues
49
Sites Launched
99%
Reduction in SEO errors
200+
Web Ambassadors Managed
100 positions
Search ranking improvement
CASE Circle of Excellence Award — Digital Content Strategy & Multi-Channel Marketing
Case Studies
01 — Enterprise Migration
Leading a 150-Site University Digital Transformation
Six years. One university. 150 websites. This is the story of building a content governance framework from scratch, making a strategic pivot when the original model wasn't working, and delivering measurable results at a scale that required as much institutional navigation as it did content expertise.
Skills: Content Strategy · Web Governance · Information Architecture · Drupal (7, 10) · Stakeholder Management · Change Management · SEO · WCAG Accessibility
02 — UX & Content Strategy
Turning Three Neglected University Sites into High-Performing Student Hubs
Outdated content. Unavailable stakeholders. No dedicated web support in any of the three owning offices. This project required a full content overhaul, a UX-led navigation redesign, and a systems solution that made the sites genuinely low-maintenance — with measurable results within two weeks of launch.
Highlights: +39.5% average engagement time · +20% organic sessions · +25% direct sessions
Skills: UX & Navigation Design · Content Auditing · Systems Thinking · Analytics · Stakeholder Management · Drupal 10
03 — Recruitment Content Strategy
Five Schools, One Deadline: A Recruitment-Focused Content Overhaul for the College of the Arts
A compressed deadline, an institutional restructuring mid-project, and a competing university-wide initiative splitting the team's attention. This batch migration required a fundamental navigation reframe from audience-based to goal-based. This became the standard template applied to all subsequent college migrations.
Highlights: +86% new users, College of the Arts · 44–54% engagement rates across schools
Skills: Recruitment Content Strategy · Navigation Design · Information Architecture · Audience Analysis · SEO & Migration Strategy · Analytics Interpretation
04 — Accessibility Governance
Building Accessibility Into the System: WCAG Compliance at University Scale
Coming Soon
Reducing accessibility issues reactively, one site at a time, isn't a strategy, it's a treadmill. This case study will document the development of a governance framework designed to make WCAG compliance the default across a university web ecosystem rather than an afterthought. Currently in active development.
Skills: WCAG Accessibility · Content Governance · Training & Development · Siteimprove · Organizational Change
What I Work On
Not every project becomes a case study. Here's the broader scope of what this work involves day to day:
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Building the frameworks, standards, and processes that make large-scale content ecosystems consistent, compliant, and maintainable without constant intervention.
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Designing navigation structures and content hierarchies around what users actually need.
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Treating search performance and WCAG compliance not as checklists but as ongoing strategic priorities built into every project from the start.
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Getting complex digital projects across the finish line in environments where the people who need to be involved are rarely the people with the most time.
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Building the distributed systems with training programs, documentation, accountability frameworks. All of which keeps content quality high after the strategist steps back.
Want to Talk Through a Project?
If you're working on a complex content or web challenge — or just want to compare notes on what it actually takes to govern a large digital ecosystem — I'm into that.